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Coca Cola
Fairmont Baku

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Content/Social Media Specialist
Salary : Negotiable
Deadline : 15.03.2018
Country : Azerbaijan
City : Baku
Sector : Hotel
Type : Parttime

S Ummary Of Responsibilities

Under the general direction of Director, Sales and Marketing, The Social Media and Content specialist will be responsible for:


Content/Social Media


  • Develops social campaign materials and content for aligning with social briefs on a monthly basis.
  • Publishes content across various social platforms including paid activity (ad buying, targeting & segmentation).
  • Supports content creation, execution, posting and writes copy for all content to leverage the Fairmont Baku, Flame Towers voice.
  • Selects the proper imagery for day-to-day content and larger initiatives.
  • Works with Design/Photographer team to create custom content.
  • Article copywriting for digital/print media resources.


Consumer Outreach


  • Interacts with consumers in real time on various online platforms (e.g., Instagram Twitter, Facebook, etc.) based on a specific strategy and brand-voice guidelines.
  • Monitors and maintains conversation in social media platforms and brand voice online in a timely and professional manner.
  • Interfaces with all departments to coordinate in-house content for PR purposes
  • Assists in identifying social influencers/bloggers


Analysis & Administration


  • Supports launches of new social media channels.
  • Tracks competitive activity and best practices.
  • Remains current with social trends and opportunities for testing.
  • Consistently offer professional, friendly and engaging service
  • Execute communication strategies and execute public relations programs within the hotel\local egional ational\international markets as appropriate
  • Act as spokesperson for the hotel in the absence of the Public Relations and Marketing Manager
  • Work with Sales & Marketing team and Corporate Public Relations to develop and execute brand initiatives
  • Draft and disseminate press kits, releases, editors’ advisories, calendar listings
  • Develop and build positive relationships with media and industry partners in key markets
  • Execute joint, regional and national promotional opportunities with other hotels
  • Develop and maintain all media lists and contact information
  • Maintain an up-to-date photo and video library, including a photographic record of all media and special events
  • Conduct familiarization trips or tours with local and international media
  • Assist with hosting media events in the Hotel
  • Participate in sales & marketing in-house events
  • Follow departmental policies and procedures
  • Follow all safety policies
  • Other duties as assigned

Employee Status




Job Level










Day Job






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